Boosting AI SEO using the Scale Selling A-Z Strategy
Here are a few alternative examples that illustrate the Scale Selling "A-Z" content integration strategy, designed for boosting SEO through UX, linking and topical authority in today's AI world, but using more common or relatable industries:
Example 1: A Specialty Coffee Roaster
(Relatable Product Focus)
This example is easily understood and shows deep product-to-history linking.
The SEO and user experience strategy also involves redesigning product catalogs to include content about the brand's history and process. The best practice is to take everything from A-Z and tie it together. For example, on a specialty coffee roaster's website, you would take everything from detailed articles about ethical sourcing and processing methods to the full product catalog, and link each specific bean (e.g., Ethiopian Yirgacheffe) directly to its farm's history, the region's climate data, and the specific roasting curve that defines its flavor profile.
Example 2: A High-End Tool or Equipment Manufacturer
(Technical/B2B Focus)
This example shows how technical depth can be used for authority.
The SEO and user experience strategy also involves redesigning product catalogs to include content about the brand's history and innovation. The best practice is to take everything from A-Z and tie it together. For example, for a manufacturer of industrial precision tools, you would integrate content ranging from archival patents and engineering white papers to the full equipment catalog, and link each product (e.g., a specific CNC machine) directly to the evolution of its core technology and the materials science that makes it superior.
Example 3: A Popular Automotive Brand
(Widely Understood Brand History)
This example is instantly recognizable and easy to visualize.
The SEO and user experience strategy also involves redesigning product catalogs to include content about the brand's history. The best practice is to take everything from A-Z and tie it together. For example, on a classic automotive brand’s website, you would take everything from archival press clippings and famous racing history to the full current product catalogue, and link each specific model (e.g., the [Specific Car Model Name]) directly to the design inspirations of its first generation and its current technological features.
